SJSU-PD ECM Course: Taking your Business to Europe (CTGE 442D, CEUs: 0.6)

Taking your Business to Europe (CTGE 442D, CEUs: 0.6)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program

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Taking your Business to Europe (CTGE 442D, CEUs: 0.6)

Europe is the next location to be swept by the e-Commerce/Business wave. It has the on-line critical mass with the right purchasing power. But how can your company participate. Taught by a European native, this course will answer the question is how to get there?

The importance of understanding the European environment, understanding its diversity, understanding the needs from the every-day more demanding consumers, confronting a fierce competition, knowing the right key-people, are some of the potential issues you will need to be aware of before taking your business to Europe.

Subject

Time

Section I: Europe				Total 1 hour
Traditional European Way of Doing Business		e-Commerce Environment			Time devoted according to section
30%		70%
Section II: European Countries Understanding					Total 2.5 hours
If you want to come to Europe where do you start?
The Early Adopters	The Mass Players		The Laggards
Snapshot of Nordic countries: Sweden, Denmark, Norway	Snapshot of top e-Countries: France, UK and Germany		Snapshot of the Laggards: Spain and Italy		Time devoted according to section
20%	50%		30%
Section III: Take your business to Europe					Total 2.5 hours
Section III: Interactive Workshop					1.5 hours
§ Group work to define the differences in approaching US and Europe (Gap Analysis) and how can we capitalize on what we have already established in the US
Section IV: Take your Business to Europe					1 hours
§ Practical Steps to set-up your business in Europe
§ The “Milleu”

OBJECTIVE:

To build an understanding for the European “millieu” (environment), this includes practical steps and issues you need to cover before setting-up your business in Europe.

ACTIVITIES:

Interactive discussions exploiting the practical experience of the participants and exploring their future business expectations.

PREREQUISITES:

At least 3 years of business experience, significant access to the Web for both e-mail and surfing. Desire to understand the European ECM Business environment and its complexity. Active participation, as the success of the course will be determined by your interaction during classes. Even though the course will be given in English, a second language (potentially French) is recommended, especially for some reading material.

READING MATERIALS:

Articles from different European information sources
On-line reading material on issues reflecting the European “millieu” (associations, key players, and business oriented information)

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ECMtraining.com is produced by ECnow.com
1-408-257-3000 (Phone), 1-603-843-0769 (eFax)
E-mail: General (Mitchell.Levy.SJSUPD@ecnow.com), Webmaster (webmaster@ecnow.com)
Copyright © 1999-2003 by ECnow.com, Inc., All rights reserved