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San Jose State University Professional Development Electronic Commerce Management (ECM) Certificate Program

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ECM User Interface Strategy, Design and Development (CTGE 442E, CEUs: 0.7)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program


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ECM User Interface Strategy, Design and Development (CTGE 442E, CEUs: 0.7)

 

User interface is a primary element for success. In today¹s evolving marketplace, technology and engineering no longer provide companies with a competitive edge. The real value in a company¹s Internet presence is the ability to facilitate and engage the user, provide customer service, merchandise products/services and support transactions.

User interface involves strategy, research, visual design, functional design, database design and information architecture. It requires collaboration between designers, engineers, database architects and marketing professionals.

On the web all of your competitors are just one click away. Your competitive differentiation depends on your customer¹s ability to interact with your site to collect information, answer questions and make purchases.

In this class we will examine the cross-disciplinary approach to user interface ­ how visual designers, information architects and database engineers must collaborate to build a user interface for websites and web applications. You will learn how to strategize, design and develop the most appropriate user interface for your website. Real case studies of user interface development, from concept to launch, will be examined. Topics include:

  • How the web transcends classic user interface rules
  • How to research and document a user interface strategy
  • How user interface drives functionality
  • How to develop intuitive, streamlined messaging systems for web interfaces
  • How to conduct usability testing and research
  • Integration issues between the front-end user interface and the back-end technology
  • How user interface effects the bottom line and increases revenues
  • How to merchandise on the web
  • Learn how to create a functional specification for website user interfaces
  • Rules for data display and handling
  • Top ten user interface mistakes
  • Top ten user interface rules

Objective:

Provide a strong foundation for the understanding of how to strategize and develop a web-based user interface and how user interface effects a company and its customers.

Activities Include :

Interactive discussion drawing both positive and negative examples from those in attendance. Step by step instructions for creating user interface documents. Examination of sample documents, websites and web applications.

Prerequsites:

At least 3 years of business experience, significant access to the web for both e-mail and surfing, desire to understand how e-commerce user interface effects all aspects of companies, not just how to implement a tactical solution.

 


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