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San Jose State University Professional Development Electronic Commerce Management (ECM) Certificate Program

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Enterprise and E-Commerce Management: The Big Picture (CTGE 443, CEUs: 1.4)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program

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Enterprise and E-Commerce Management: The Big Picture (CTGE 443, CEUs: 1.4)

Even after the boom and bust, we are still at the start of a dramatic shift in the way companies conduct business. The full integration of the Internet into business and our culture will change everything.. Are you and your company ready to embrace the necessary changes? Are you making the necessary and appropriate changes to the legacy systems, legacy processes and legacy people? Is the integration of the Internet into all aspects of your business being driven from the top? Can everyone in the company cite the companies 30-second elevator pitch? If anyone of these answers is no, this course is for you.
Enterprise and E-Commerce Management (ECM): The Big Picture is the foundation course for the ECM Certificate Program and focuses on the big picture of e-commerce (e-business), detailing both effective and non-effective strategies that companies have used. Examples and models are drawn from a whole lexicon of alphabet soup: B2B, B2C, Application to Application (A2A), C2C, peer-to-peer (P2P), the B2B2C portal model, dynamic pricing / exchange model, market-to-market / e-commerce networks, n-tierprise / extended enterprise models, and dynamic collaborative commerce (DCC). Upon completion of this course, you will have a good understanding of what e-commerce (e-business) is and some of the approaches necessary to make it a vital asset to your companies long-term survival. Topics include:
  • Definitions and an overview of terminology
  • Various ECM models applied to large and small companies
  • Strategic and tactical planning considerations
  • Organizational functions that should drive e-commerce and how
  • How e-commerce will be used in the future
  • Successful and unsuccessful e-commerce implementations

Activities include interactive discussion drawing positive and negative examples from those in attendance; self-supervised work group exercises onsite and between classes followed by group presentations in class; active use of online resources to provide usable tools well beyond the course. Expect 4-6 hours of outside class time to complete homework and group work assignments.

Required reading: The book is required reading for this course and is included in the course fee.

Prerequisites: minimum 2-3 years business experience; significant access to the Web for both e-mail and surfing; desire to understand how e-commerce affects all aspects of companies, not just how to implement a tactical solution. e-commerce management resource from

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