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San Jose State University Professional Development Electronic Commerce Management (ECM) Certificate Program

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New Models for New Markets (CTGE 443D, CEUs: 1.2)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program


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New Models for New Markets (CTGE 443D, CEUs: 1.2)

Internet markets and economics differ dramatically from their traditional counterparts. These new dynamics are driving businesses to create new models for success. Some work and some don't. In this class, you will explore these e-commerce models and how they address the different aspects of Internet markets and economics. You will also explore traditional business models and what's working in todays economic environment.

You will gain a clear understanding and appreciation of the dynamic nature of traditional and on business models and the analytical skills to determine the strengths and weaknesses of existing business plans. Topics include:

  • Product vs. service-based e-commerce business models
  • Identifying multiple revenue streams
  • Non-linear value definition

Activities include classroom participation through example-driven lectures. You will be asked to describe how a Web site of your choice has addressed (or not) the issues discussed in a previous lecture.

Readings will be based on e-commerce sites and Internet business prospectuses. The instructor will also distribute news articles via e-mail on a regular basis (approximately 20 articles).

Prerequisites: moderate to extensive Internet experience

 


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