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San Jose State University Professional Development Electronic Commerce Management (ECM) Certificate Program

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NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program

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ECM Certificate Program Press Release


For Immediate Release
Contact: Carol Lehrman (CURRENT: Wendy Stevenson, 408-985-7578 x1225)

Silicon Valley Web Elite Team Up With San José State University to Offer the Country’s First Electronic Commerce Management Certificate -- Students Learn Real-world eCommerce Management Skills From the People Shaping Today’s Electronic Commerce Strategies.

San José, California, July 12, 1999
-- San Jose Staté University Professional Development (SJSU-PD) announced today that it will offer the country’s first comprehensive Electronic Commerce Management (ECM) Certificate Program, with course enrollment opening July 19. The certificate program is comprised of eight "core" or required courses (58 hours) as well as a range of elective courses that round out the 120-hour course requirement for the certificate.

All classes are taught by e-commerce practitioners in order to bring the value of Silicon Valley’s state-of-the-art knowledge directly to students. SJSU-PD has assembled an impressive, high-caliber group of teachers from the local e-commerce community, coming from companies such as Cisco Systems, Wells Fargo Bank, Raychem, Keynote Systems, CommerceNet and Each teacher will focus on the particular area of expertise that they employ on a daily basis at their jobs in the Valley. Courses leading to the certificate cover "big picture" strategy as well as specific topics such as advertising, marketing research, human resources and procurement. Students get the latest knowledge on topics ranging from "How to write an E-Commerce Project Plan" to "How to Raise Money from the Professional Investment Community for your E-Commerce Business" to "Online E-Commerce Brand Building". Classes include lectures, hands-on activities, case studies, individual and group assignments, and interactive class presentations.

Analysts estimate the combined e-commerce growth of business-to-business and business-to-consumer transactions to reach into the trillions of dollars by 2003, and SJSU felt there was a significant and growing need to train current and future managers to deal with the strategic, non-technical side of Web commerce. "We wanted to create a comprehensive program that would provide the high-level tools that e-commerce practitioners and strategists need to create, maintain, and evolve e-commerce implementations to optimize the use of the Internet for their companies," according to Mitchell Levy, SJSU ECM Program Coordinator, President of and Publisher of "And we wanted the best and brightest from Silicon Valley to teach the classes so that theory and practical reality are as closely tied as possible."

Based on previous electronic commerce course offerings, SJSU anticipates that it will draw certificate program students from a diverse employment background, including executive management, sales & marketing managers and staff, operations managers and staff, small business owners, and entrepreneurs who have their sites set on starting the next big e-commerce hit. "We’re not teaching one-size-fits all, quick-fix solutions. This certificate program is for those people who really want to develop a broad range of e-commerce skills so they can add immediate and future value to their current companies, seek out promotions or job changes, or start their own companies with a solid foundation," Levy commented.

While there are no rigid prerequisites to enter the program, SJSU recommends that enrolling students have access to the Web and email, and that they have at least 2-3 years of business experience. The Fall semester at SJSU begins September 7 and runs through December 16, with classes taught during evenings, weekdays and weekends. Course costs range from $215 to $495 and can be taken at both the Tisch Way Center (located at 3031 Tisch Way, Suite 200 Plaza East near the intersection of Highways 280, 17/880 and Winchester Boulevard) and the new Lundy Avenue Center (located at 2160 Lundy Avenue, Suite 250, between the 680 and 880 freeways), both located in the San Jose metropolitan area.

For more information about the SJSU-PD ECM program, please contact Sheila Canter at SJSU-PD (408-985-7578 ext. 1229,, To find out more information about e-commerce resources, Internet marketing, local Bay area e-commerce activities and the company, please go to Also view's Web site dedicated to the SJSU-PD ECM program

For questions about enrollment or any technical issues with the program, please contact Judi Kaiser at SJSU-PD (408-985-7578 x 1209),, or Wendy Stevenson at SJSU-PD (408-985-7578 x 1225), For questions about content, please contact Mitchell Levy at (408-257-3000),

To find out more information about e-commerce resources, Internet marketing, local Bay area e-commerce activities and the company, please go to Also view's Web site dedicated to the SJSU-PD ECM program e-commerce management resource from

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